This ad is about maintaining an active lifestyle and how drinking "Maltova" makes it all possible. [I believe people's preferences moved on from Maltova to Kournikova and Sharapova, these days, but ofcourse they are also proponents of definitive active lifestyle ;)]
I especially like the way they would cohabit marketing acumen, with the tailend message of "Be part of the Maltova club, by sending us three wrappers, blah blah" :)

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